Case study SD / 05 · Interior design

Showroom —
Park Royal, London

A 320 m² interior fit-out for a leading London glazing specialist — three product pavilions, a continuous orange floor path, and a single brief: let the products tell the story.

Project: SD / 05
Client: PCW Glazing Specialists
Location: Park Royal, London
Scope: Interior design & layout · 320 m²
Status: Built & in operation

Showroom interior with grey product pavilions and orange floor path — The showroom as built — product pavilions linked by the orange floor path.

The brief

A showroom that
doesn't feel like one.

PCW asked for an interior that would let visitors experience their full glazing range — uPVC, aluminium and timber — without the cluttered, retail-style display that defines most trade showrooms.

The answer was three discrete pavilions: one per material, each scaled like a fragment of a real building, arranged on a diagonal so the floorplate reads as a journey rather than a grid.

Concept stage

Begin in pencil.

Every project starts at the desk: hand sketches, pastel colour studies, scale fragments.
The orange palette — eventually the floor path that ties the whole space together — was set in the first afternoon.